The World Connected

We’re living in a brand-new world spurred by digital transformation.

As technology continues to evolve, we’ve entered an era where work is no longer refined to a specific desk, phone, or computer screen. Professionals have the freedom to share their skills and pursue new opportunities across the globe, all with nothing but the right device, and a cloud connection.

Now that half the most of world is beginning to work remotely, companies need to find a way to serve users that refuse to be tethered by wires and physical locations. The result has been an influx of fantastic communication tools, designed for almost every touchpoint in the average business. The only problem? We’ve innovated so fast that the sheer number of communication tools available is enough to overwhelm any worker or IT team.

Fortunately, we have a solution. Enter Unified Communications!

What UC Brings to the Digital Workforce

The term “Unified Communication” or “UC” describes not only how we connect different communication systems for the digital workforce, but collaboration tools too. That’s why you will often hear the phrase UC&C which simply means “Unified Communications and Collaboration”

Seamless UC ensures a higher level of interaction throughout the globally-dispersed workforce. It breaks down the silos between enterprise teams, and ensures that no matter where you work, you can still access the same secure system, equipped with:

In short, UC incorporates:

  • Messaging (persistent chat)
  • Voice and video calling
  • Meetings
  • Team collaboration (channels)
  • File sharing
  • Integrated apps

…and so much more.

The Benefits of Unified Communications

In a world defined by a dizzying mix of platforms designed to suit organizations spread across vast spaces, UC simplifies the world of work. The right UC platform gathers everything your employees need to connect, share, and work together on ideas in the same streamlined interface. The result?

  • Better productivity: Teams can connect however they feel most comfortable, using any device or medium they choose
  • Reduced costs: Because UC systems operate on the cloud, they allow companies to shift away from a Capex model, to an OpEx strategy with fewer initial expenses
  • Stronger performance: Because employees can both communicate, and collaborate in an instant, they can solve customer problems faster, and improve your business reputation
  • Enhanced user experience: A good UC strategy can delight your employees and even reduce turnover in your organization, by giving people more freedom to work as they choose

Trends Driving the Adoption of UC

The popularity of UC systems is growing more every year. Recent research indicates that the market will see a CAGR growth rate of 12.3%, leading to a value of $46.61 billion by 2020. More than ever, companies facing a changing business are beginning to understand how UC can help them better serve clients and employees alike.

Perhaps the biggest trend driving the adoption of UC is digital transformation (DX) and the rise of the digital workforce. At its core, the digital workforce thrives on the idea that people should be able to access the tools they need to perform, wherever they are, and whatever device they use. Combine that with the ever-emerging move to cloud communications and agile methodologies, and you’ve got an environment primed for UC.

As the workplace innovates faster, breaches global boundaries, and discovers new opportunities, UC is the path to better connections and productivity.


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